Haworth Showroom

    Chicago, IL, USA

    For the opening of NeoCon 2014, Haworth (award winner "Best of Show" for Openest) incorporated two Color Kinetics Luminous Textile installations into its newly renovated Chicago Showroom. The wall uses the vibrant warmth of Kvadrat fabrics and the soothing transition and movement of light to draw people in - ultimately providing a rejuvenating energy to the space. Custom animations coordinated with the showroom design and theme of Create | Collaborate | Rejuvenate. The showroom was designed by Patricia Urquiola. 
    Project credits


    Haworth Chicago



    Conduit Studios


    Patricia Urquiola



    Metro Engineering

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