Direct-view represents a different approach to lighting - one that we pioneered more than a decade ago - where the lighting solution itself is part of the effect or design and is meant to be looked at directly. Used as a creative tool, direct-view luminaires offer designers and architects another way to engage their audience – by displaying dynamic video, graphics, and messages - even on curved façades. With direct-view systems, you can revitalize and beautify urban areas, communicate directly with a crowd, and turn a building—or bridge, historic landmark, and beyond—into a fascinating, evolving work of art.
Lighting designers choose Color Kinetics direct-view products for their most ambitious, artistic installations. Our expansive direct-view portfolio includes bright, addressable points of light, flexible and modular strands of nodes, lines of light that can be mounted on the exterior of a structure, and interior lighting panels. You’ll find our direct-view systems bringing new excitement, attention, and beauty to iconic structures around the world.