"We wanted to make an impression that would give movement and energy." - Vibeke Christiansen, Administration Manager
The Aller building is the new headquarters of Aller Media in Oslo, covering almost 11,000 m2. In addition to Aller Media, the building also houses Redink, Sol and Dagbladet.
Aller was looking for a practical, yet decorative, feature for the new reception area of the magnificent new building,. The ideal solution would impress anyone entering the lobby. Representatives from Aller Media preferred to provide customers and employees with a low-key but dynamic impression as they entered the building. They also wanted to provide movement and energy. What's more, the materials used in the reception were mainly stone and concrete, which create a real need for acoustic damping.
After a visit to ISS Copenhagen, that had installed Color Kinetics Luminous Textile, Aller Media decided this was the innovation they were looking for. The Luminous Textile surface measures 9 x 4.2 meters, which covers almost an entire wall. The surface displays dynamic videos and - in this case more importantly - provides good acoustics.