Located on the banks of the Tagus River in Toledo, Spain, sits The Torreón del Baño de la Cava. This World Heritage monument is a popular destination for both locals and tourists alike. It is surrounded by the legend of Florinda La Cava, the daughter of a Visigoth nobleman, whose story is said to have launched the Moors occupation of Spain. Although it is an inviting attraction during the day, when shadows fall at night it is rendered invisible.
The city of Toledo has been incorporating LED lighting into its monuments for many years. The energy-efficient lighting not only highlights the intricate architectural details but also provides engaging lighting that draws people to these destinations. In 2015, the City installed a new LED lighting system at The Torreón del Baño de la Cava to beautify the landscape and to create a nighttime destination that would attract more visitors and increase tourism.
Toledo's City Council chose a Color Kinetics LED lighting system for the site because it allows the city to produce both static lighting as well as dynamic light shows, requires minimal maintenance, and boasts a small form factor. The city also wanted the ability to control the lighting content remotely so they would have the ability to create light shows to reflect holidays and special events, or react to local and world events, without having to send a technician to the site.
Color Kinetics ColorReach Powercore luminaires (now specified with ReachElite
) provide powerful floodlighting for the monument. Most evenings, the LED lighting system bathes the monument in inviting high-quality warm white light. And, on special occasions, tourists and locals are treated to captivating dynamic light shows.
The installation also incorporates Philips ActiveSite, a cloud-based connected lighting management platform that allows Color Kinetics LED lighting systems to be monitored, maintained, managed, and content to be uploaded, from anywhere in the world. Philips ActiveSite allows the city's authorized users to remotely change scenes, effects, and light shows from a remote PC or tablet device. Users can also schedule shows ahead of time for holidays and special events, helping the city to constantly refresh content for the site.
The city has already benefited greatly from the new lighting installation. According to the local Tourist Bureau, tourism in the city increased by 17% during the recent December holiday season. This increase is attributed to many recent initiatives by the city, including the use of more artistic lighting at sites like The Torreón del Baño de la Cava.