Bostonian
Multiple U.S. Locations
Color Kinetics’ iW Profile was chosen by Bostonian, the specialty men’s footwear brand, for a multiple store roll-out in the U.S.

Bostonian and its sister brand Clarks operate a network of retail stores nationwide, at least 15 of which will apply iW Profile to light their display shelving. iW Profile was chosen as a low-maintenance and long-lasting alternative to Bostonian’s existing fluorescent display lights, which required costly and frequent replacement. The retailer designed custom display fixtures that incorporate iW Profile to downlight each shelf. iW Profile also allows for different Kelvin temperatures to be set according to display location, for example, cooler shades of white for displays near store windows, and warmer shades towards the store’s interior.   Learn more...

Additional Photos - click image to view larger
Photo Credit: John Brandon Miller	Photo Credit: John Brandon Miller	Photo Credit: John Brandon Miller