 Photo Credit: John Brandon Miller
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Bostonian Multiple U.S. Locations Color Kinetics’ iW Profile was chosen by Bostonian, the specialty men’s footwear brand, for a multiple store roll-out in the U.S.
Bostonian and its sister brand Clarks operate a network of retail stores nationwide, at least 15 of which will apply iW Profile to light their display shelving. iW Profile was chosen as a low-maintenance and long-lasting alternative to Bostonian’s existing fluorescent display lights, which required costly and frequent replacement. The retailer designed custom display fixtures that incorporate iW Profile to downlight each shelf. iW Profile also allows for different Kelvin temperatures to be set according to display location, for example, cooler shades of white for displays near store windows, and warmer shades towards the store’s interior.
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| Additional Photos - click image to view larger |
 Photo Credit: John Brandon Miller |
 Photo Credit: John Brandon Miller
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 Photo Credit: John Brandon Miller
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| Project Credits |
| Lighting Design: |
Dennis Horn, Director of Construction & Design, The Clarks Companies NA |
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