Shoe company polishes image with light
Color Kinetics’ iW Profile was chosen by Bostonian, the specialty men’s footwear brand, for a multiple store roll-out in the U.S.
Bostonian and its sister brand Clarks operate a network of retail stores nationwide, at least 15 of which will apply iW Profile to light their display shelving. iW Profile was chosen as a low-maintenance and long-lasting alternative to Bostonian’s existing fluorescent display lights, which required costly and frequent replacement. The retailer designed custom display fixtures that incorporate iW Profile to downlight each shelf. iW Profile also allows for different Kelvin temperatures to be set according to display location, for example, cooler shades of white for displays near store windows, and warmer shades towards the store’s interior. According to the U.S. Department of Energy, lighting accounts for 59% of total electricity use in retail and service buildings, followed by cooling at 14%*. LED lighting mitigates electrical costs by consuming less power and radiating very little heat, which in turn lowers cooling expenses. As LED technology continues to advance and intersect the performance levels of conventional sources, the case for intelligent solid-state lighting as an energy-efficient alternative becomes even greater.
Retailers continually seek efficient ways to light their products and spaces while managing operational and maintenance costs. iW Profile delivers on both fronts while adding the advanced capability of color temperature control.
Color Kinetics’ IntelliWhite series combines advanced high-brightness white LEDs with patented digital control technology to enable both traditional and completely new uses of high-quality white light. iW Profile is a low-voltage linear unit designed for interior display, exhibit, under-cabinet, task and alcove lighting. It uniquely features variable color temperatures and can produce cool to warm gradients of white light from a single fixture. It also extends the inherent benefits of LEDs, including efficiency, long life, durability, and lack of radiated heat and UV emission, to white light applications.
*U.S. Department of Energy, Energy Information Administration, 1995 Commercial Buildings Energy Consumption Survey