The Lexus-Rublevskiy showroom in Moscow has been renovated for the Russian premiere of the Toyota Lexus NX with Color Kinetics Luminous Textile, creating a dynamic halo of light around the car to attract the attention of customers.
Luminous Textile has been installed in 70 of Lexus’ showrooms across Russia.
Lexus retail specialists in Russia renovated the presentation areas of their showrooms, notably the platform where the car is placed. Luminous Textile panels are installed above the car so that dynamic content is reflected in the mirror surface of the platform.
Colorful splashes of light fall on the body of the car, enhancing the whole installation and drawing attention to the uniquely futuristic design of the new Lexus NX.