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Vegas Mall

Moscow, Russia

At 386,000 m² (4,154,869 sq ft), the Vegas supermall is one of the largest retail sites in the world, and the only themed shopping mall in Russia. Its centerpiece is a recreation of Tokyo’s famous Ginza shopping street, a challenge that demanded the most breathtaking of lighting solutions.

The lighting scheme had to mimic the pulsating, vibrant atmosphere of one of the busiest districts in Tokyo. At the same time, it had to highlight each of the 32 distinctive façades along the 130 m (426 ft) street while maintaining the sense of a unified, harmonious space.

The ambitious lighting design used a range of LED lighting solutions embedded in a variety of surfaces, from acrylic beams and glass shutters to wood and metal panels. An array of dynamic lighting patterns and grazing effects continuously change to create different experiences as shoppers move along the street. A myriad of iColor Flex MX nodes sparkle overhead to recreate Tokyo’s outdoor shopping experience indoors.

The flexibility and small form factor of the LED lighting fixtures used in the mall made a difficult challenge a reality. Not only is the lighting scheme strikingly beautiful, but its energy efficiency and minimal maintenance requirements also minimize operating costs.