Target Interactive Breezeway
at Rockefeller Center
New York, NY
High atop New York’s Rockefeller Center is a unique, interactive space that takes the capabilities of intelligent LED lighting to new creative heights.

Conceptualized by Electroland of Los Angeles, the Target Interactive Breezeway is an imaginatively lit passage that connects the Center’s top-floor observation decks. Its intention is to engage visitors as they pass through by tracing their movement with intelligently controlled light. How better to achieve this ambitious concept than with LEDs?

According to Electroland partner Damon Seeley, “Color Kinetics’ LED-based fixtures were the only technology that could effectively deliver the full RGB spectrum in a small package,   Learn more...

Additional Photos - click image to view larger
Photo Credit: Courtesy of Electroland	Photo Credit: Courtesy of Electroland	Photo Credit: Courtesy of Electroland

Project Credits
Design and Programming:	Electroland  - Cameron McNall, Principal, Damon Seeley, Partner, Eitan Mendelowitz, Junior Designer and Programmer
Installation Video
Click here to see this installation in action!