Stadion Center offers over 215,000 sq ft (19,974 m2) of shops and restaurants and an innovative façade that, at 6,889 sq ft (640m2), is the largest video wall in Europe. The building’s designers envisioned a state-of-the art video façade that could display advertisements, logos, and artistic video effects. To achieve this design, the Center was wrapped in a “digital skin” using iColor Flex SLX, a flexible strand comprised of multiple RGB LED nodes. Each node is individually controllable, allowing them to act as pixels in intricate designs and video shows.
Installed on flexible mesh, the video screen wraps around the building’s main entrance. During the day, the screen is virtually invisible, allowing an unobstructed view of traditional illuminated signs mounted directly against the building. At dusk, the video façade alters the shape of the building and virtually transforms it into an eye-catching video screen