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Super Bowl XLI
  Photo Credit: Eric Hanson, Brite Ideas
  View larger image
Industry Sector
Theater/Entertainment
Products Used:
Media Day and Post-Game Interview Kiosks:

iW Blast 12 Powercore 

iW Data Enabler 

ColorBlast 12 

PDS-150e 
Method of Control:
Media Day and Post-Game Interview Kiosks:

iW Scene Controller


DMX System


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Super Bowl XLI
Dolphin Stadium, Miami Gardens, Florida
Over 93 million viewers tuned in to watch Super Bowl XLI in Miami’s Dolphin Stadium on February 4, 2007, making it the second most-watched telecast in the game’s history. Not only did the players make key plays, but so did Color Kinetics’ intelligent LED illumination.

Prior to the big game, members of the press from around the world descended upon Dolphin Stadium for Media Day. Eric Hanson of Brite Ideas was tasked to create the right lighting scheme for the interview kiosks. The year prior, the kiosks were illuminated with incandescent sources, which emitted a lot of heat and produced glare that became uncomfortable for the players and coaches during the day-long media event. LED sources seemed an ideal alterative to mitigate the problem.

Hanson was looking for a low-profile and light weight fixture, and required a higher color temperature than most incandescent sources.   Learn more...

Additional Photos - click image to view larger

Photo Credit:
Eric Hanson, Brite Ideas

Photo Credit:
Eric Hanson, Brite Ideas

Project Credits
Lighting Design:  Media Day and Post-Game Interview Kiosks: Eric Hanson, Brite Ideas