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Pokemon Center

New York, NewYork, USA

At Rockefeller Center's lively, whimsical, and action-packed Pokèmon Center retail store, visual interest is key and color is king. Looking to bolster the feel of this playful environment with rich, dynamic, and fully controllable color, the lighting designer selected a full compliment of intelligent, LED-based lighting products from Color Kinetics and utilized them throughout the 10,000+ square feet of retail space. ColorBlast® fixtures wash the ceilings of the first-floor Character Conveyer Belt and second floor dome with changing color, while a group of C-200 Track fixtures highlight the movements of a group of life-size animatronic Pokèmon characters in a street level window and store interior display. In one of the most eye-catching areas of the store, iColor® Cove fixtures flash with a series of bright colors and strobes as a giant animatronic Pokèball spins and splits open in a gush of fog on the hour. A DMX console from ETC controls the light shows and keeps the color in motion throughout the store, under the command of the A/V and animatronic show controller.