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| Additional Photos - click image to view larger |
 
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Photo Credits: Martin Elbogen, ELS
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| Project Credits |
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Lighting Design: |
Lightswitch; Norm Schwab, Dave Elliott, Chris Medvitz and Brett Gardner |
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Booth Design: |
Ralph Miller, Kevin West |
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Lighting Supplier: |
ELS |
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Production Electrician: |
Bill Lemkuhl |
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Nintendo Project Director: |
Suzanne Olson |
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CAD Services for Lightswitch: |
Adam Rechner |
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Nintendo, E3 2004
Los Angeles Convention Center, California, USA
Can lighting really make a difference at a tradeshow that's buzzing with 400 of the biggest names in the video game biz? Just ask Nintendo, whose futuristic booth at the Electronic Entertainment Expo (E3) applied cutting-edge LED illumination technology to dazzle the crowd... No easy feat when the crowd fully expects to be dazzled.
Nintendo called upon design consortium Lightswitch to illuminate the booth in a unique way, rather than simply "blast attendees" with a typical assortment of moving lights, according to Lightswitch founding partner Norm Schwab. The solution? More than 480 rented LED-based lighting systems by Color Kinetics, which distinguished the space with precisely programmed color and movement in wide-ranging applications - from backlit fabric structures, to color-changing alleyways, to direct-view "neon-like" tubes overhead. Read more about this installation.
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