Loews Theaters

Loews 42nd Street E Walk Theatre, NY, NY

For Loews Cineplex Entertainment, Color Kinetics created a knock-your-socks-off extravaganza of light that brings a taste of high-tech to New York City's Times Square. This unique blend of digital wizardry and cinematic fantasy offers something no other sign designed for illumination ever has: six stories of gleaming light, brilliant changing colors and dazzling lighting effects---all accomplished without a single lightbulb. Instead of traditional lighting sources, this sign contains nearly a quarter of a million red, green and blue LEDs that, when combined with Color Kinetics revolutionary ChromacoreŽ technology, are the brightest thing to hit the New York theatre scene since Rodgers and Hammerstein.  

Project Credits
Lighting Design:	Focus Lighting
Installation Video
Click here to see this installation in action!