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Tommy Hilfiger Denim

New York, NewYork, USA

The new Tommy Hilfiger Denim store recently unveiled its newest location in New York City and an innovative new chandelier, comprised of Philips’ LED light fixtures.

Artist and Designer Reed Barrow was tasked with providing an eye-catching work of art to be the decorative centerpiece of the store. With the help of Ted Pearlman from Encore Lighting, he created chandelier-like structure appropriately titled “Monument to an Amaranth,” paying tribute to a colorful flower that never fades. Barrow used Philips’ iColor® Accent Powercore – a direct-view linear light fixture that creates seamless columns of color and color-changing effects. 135 iColor Accent Powercore units were used to create a 6-foot (1.8 m) tall, 4-foot (1.2 m) wide captivating centerpiece. The LED light fixtures were installed on a custom-designed steel chaise that is suspended from the ceiling using aircraft cables. 135 iColor Accent Powercore units were used to create a 6-foot (1.8 m) tall, 4-foot (1.2 m) wide captivating centerpiece. The fixtures were installed on a custom-designed steel chaise that is suspended from the ceiling using aircraft cables. With control resolution or “pixels” as small as 1.2 inches (3 cm), the fixtures are able to run low-resolution video, graphics and intricately designed effects. Barrow used 3D animation software to create a 12-minute, looping video that is reproduced by the lighting installation. At the beginning of every season, Barrow is tasked with creating new video content to keep the design fresh. The inaugural video was inspired by images of celebration and nature, beginning with fireworks that morph into fire, which is quenched by falling water and eventually changes to growing vines that bloom into a sea of flowers.

Barrow uses Philips’ Video System Manager, an integrated software/hardware control solution – to convert the video signals and stream the content onto the iColor Accent Powercore fixtures. To Barrow, LED fixtures were the only choice when deciding what light source to use. “I needed a fixture that could project video, while supporting the kind of control I needed,” he said. “Philips’ LED fixture and control system gave me that, while additionally providing millions of brilliant colors that help create the vivid experience.”