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BMW Mini Showroom Launch, Verona Motors

Verona, Italy

After its launch in 2001, the BMW MINI has had staunch support from car enthusiasts, and its popularity constitutes its own showroom at BMW dealerships around the world. To celebrate a new showroom opening in Verona, Italy, the BMW dealership featured Color Kinetics intelligent LED-based lighting solutions to bring a vibrant burst of color to its launch ceremony.

Lighting designer Piero Comparotto of Arkilux conceptualized an innovative design to bring colorful effects to the event. Comparotto chose Color Kinetics ColorBlast® 12 fixtures – an LED-based wall-washing light – to make a dramatic impact by creating glowing columns of light. Four fixtures were mounted permanently at ceiling-height, on each side of the two square columns, projecting vibrant colors of red, orange, purple, green and blue. The long-life, low-maintenance ColorBlast 12 units are compact and suitable for both indoor and outdoor applications that call for color-changing, wall washing effects. Unlike conventional lighting fixtures, LED systems can seamlessly shift through a full spectrum of colors without the need for gels and filters.

The fixtures were programmed to perform a series of slow color-changing effects, designed with ColorPlay® authoring software, creating an even wash of color along the entire column. The shows were downloaded to iPlayer® 2 for storage and playback, and were triggered with a simple Controller Keypad interface. Launch attendees were not only thrilled with the new showroom for the BMW MINI, but they also were captivated by the dynamic columns of light that were made possible by Arkilux and its Color Kinetics solutions.