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Partners
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| Who: |
| Element Labs is a prominent manufacturer of LED systems that merge lighting and video in a wide range of theatrical, touring, television and other entertainment applications. Its systems have been used in many high-profile projects around the world, including three of the last four Super Bowl halftime shows, the 49th Annual Grammy Awards, and the concert tours of Madonna, the Dixie Chicks, Red Hot Chili Peppers, Tom Petty and Coldplay, among many others.
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| What: |
| Several of Element Labs' intelligent LED product lines apply Color Kinetics' proprietary control methods to generate millions of colors and video-based lighting effects. |
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| Why: |
| "We are witnessing remarkable demand around the world for our cutting-edge LED systems, which provide an economical and easy-to-install alternative to conventional video screens," said Nils Thorjussen, President and CEO, Element Labs. "As we continually look to take advantage of rapidly improving LED technology, we think it's important to work with Color Kinetics, whose pioneering R&D and resulting intellectual property have led the market."
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