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Printable Version
January 29, 2009

PHILIPS TRANSFORMS RAYMOND JAMES STADIUM FOR SUPER BOWL XLIII


Burlington, MA - Raymond James Stadium, Tampa's host venue for the Super Bowl, has been temporarily illuminated with state-of-the-art LED technology as part of a city-wide beautification effort for the championship game on February 1, 2009. From January 27 through game day, the stadium will be illuminated from dusk until dawn with Philips ColorReach™ Powercore - a newly launched LED floodlight - becoming a dynamic, visual focal point for Tampa residents and visiting fans.

Design firm Infinite Scale Design was responsible for designing and branding the overall look of the city of Tampa for Super Bowl XLIII. Working with lighting designer Dall Brown, they chose to accentuate the stadium's exterior crown with colorful, customizable lighting. Approximately 70 ColorReach Powercore fixtures were used in total, with just two required to evenly illuminate each 40 by 80 foot bay. Mounted on a concrete cross beam from within the stadium, the fixtures project light onto the underside of the stadium's upper 30 rows.
SuperBowl XLIII   SuperBowl XLIII
Photo Credits: Stephen Kovich

Each fixture is individually programmable and can produce millions of colors and color-changing effects, which enables the stadium to display the colors of the opposing teams as well as providing dazzling lighting effects. Capable of projecting over 500 feet, the ColorReach Powercore fixtures make the stadium visible from the air and from multiple viewpoints across the city. The fixtures were supplied by LED Source and programmed and installed by local Tampa entertainment solutions provider, Bay Stage Lighting.

"The Super Bowl is considered by many to be the most important sporting event of the year, and we wanted to create a visually striking look for the city that matched the excitement of the event," said lighting designer Dall Brown. "When it comes to LED lighting, Philips Color Kinetics is known for its quality and reliability, which are critical for this globally televised event. ColorReach Powercore delivers the high intensity required for this project, along with unlimited color choices and low power consumption."

In addition to generating dynamic effects, ColorReach Powercore supports the National Football League's recent efforts to make the Super Bowl event more "green." The temporary lighting scheme requires minimal energy; just 290 watts per fixture. Even when operating at full intensity, ColorReach Powercore consumes less than half the energy of a typical coffeemaker. By comparison, the traditional metal halide fixtures typically used in such exterior projects consume 1,600 watts each and require gels to produce colored lighting. This allows the stadium to be illuminated in a smart and sustainable way.

Other Philips Color Kinetics installations in entertainment and sporting venues include Boston's TD Banknorth Garden and Bank of America Pavilion, Los Angeles' Hollywood Bowl, Milwaukee's Marcus Center for the Performing Arts and Sweden's Globen Arena.



For more information or images, please contact: Kate O'Connell
Philips Color Kinetics
781-418-9332
kate.howard@philips.com

About Philips Color Kinetics
Philips Color Kinetics transforms environments through dynamic and more efficient uses of light. Its award-winning lighting systems and technologies apply the benefits of LEDs as a highly efficient, long lasting, environmentally friendly, and inherently digital source of illumination - reinventing light itself as a highly controllable medium. Headquartered in Burlington, MA, USA, Philips Color Kinetics is the leading center of innovation and product development for Philips' global LED lighting systems business. The organization also enables widespread adoption of LED lighting through OEM partnerships in diverse markets. More information is available at http://www.colorkinetics.com.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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