|
COLOR KINETICS TECHNOLOGY STARS IN THE UPCOMING
FEATURE FILM DECK THE HALLS
Holiday-themed film centers on first-of-its-kind LED-illuminated house
Boston, MA - November 13, 2006 - Color Kinetics Incorporated (NASDAQ: CLRK) today announced that its LED lighting technology plays a key "role" in Regency Enterprises' family holiday comedy Deck the Halls, which Twentieth Century Fox releases nationwide on November 22.
|
The comedy, starring Danny DeVito and Matthew Broderick as dueling neighbors, thrusts intelligent LED lighting into the national spotlight as DeVito's character attempts to turn his house into the world's biggest and most brilliant holiday display. His ambitions are realized when the entire house is transformed into a traffic-halting multimedia light show made possible by Color Kinetics' LED technology.
| 
Photo Credit: Doane Gregory |
|
"This is a film that literally hinges on the lighting -- where the lights are a central character. Anything less than spectacular would have failed the story," said Jason McKinnon of Electric Aura Lighting Design, who conceptualized the ground-breaking lighting sequences along with Rob Sondergaard. "Based on their highly programmable and durable nature, we knew that LEDs were the only feasible choice to make our concept a reality. Color Kinetics' technology exceeded our expectations, allowing us to turn the house into a three-dimensional video display that is the movie's climatic centerpiece."
|
The project was achieved using Color KineticsŪ iColorŪ Flex SL, which resembles a traditional holiday string light, but allows precise digital control of every node on the strand. Each thimble-sized node houses a tri-color LED that's capable of producing 64 billion colors through additive color-mixing of red, green and blue light - much like a pixel in a video screen. Strands of iColor Flex SL lined the home's exterior from top to bottom - comprising 14,300 nodes in all and essentially wrapping the home in a digital skin. Based on the vision of Deck the Halls director John Whitesell and production designer Bill Brzeski, holiday-themed light animations were designed and streamed via a media server to the LED nodes, which projected the content back.
|
"This is a milestone project for Color Kinetics, demonstrating both the power of our technology and the sophisticated level of programming that can be achieved with LED sources. Even by today's elaborate standards, this is a holiday lighting display that breaks new ground in its ambitious scale and design - far surpassing the capabilities of conventional light sources," said Bill Sims, President and CEO, Color Kinetics. "We're very proud of our technology's role in the film, and believe it will expose entirely new audiences to the near-infinite creative potential of intelligent LED lighting."
With over 12,000 Color Kinetics installations in action worldwide, the technical feats achieved for Deck the Halls are just the latest example of the company's world-leading expertise in intelligent LED lighting technology. Stakes were especially high for this project, however, as the entire lighting scheme had to be defined, installed and programmed in just five weeks.
|
Photo Credit: Doane Gregory |
Additional facts about Deck the Halls' LED lighting installation
- At full intensity, the 14,300 LED nodes drew just 7,150 watts of energy - the equivalent of four average hairdryers.
- By comparison, wrapping the house in the same fashion with conventional exterior string lights* would have drawn approximately 100,100 watts - 14 times more than the LED installation -- yet without the capability for programmable effects.
- The electrical current draw of the entire LED installation was 126 amps - which is the approximate draw of 1.3 average households.
- By comparison, the same configuration using conventional exterior string lights* would have drawn 812 amps -- approximately 6.5 times more than the LED installation, or the equivalent of 8 houses' worth of power.
- Each tri-color node of iColor Flex SL incorporates a microchip that was custom-designed by Color Kinetics, making it an individually programmable "pixel."
- Filming was interrupted numerous times by small aircraft that were attracted to the set by the lights.
Additional information about the film is available at www.deckthehalls.com.
Digital images available upon request.
*Calculations based on conventional 7-watt C9 lamps.
|
About Color Kinetics
Color Kinetics Incorporated (NASDAQ: CLRK) transforms environments through new, dynamic uses of light. Its award-winning lighting systems and technologies apply the benefits of LEDs as a highly efficient, long lasting, environmentally friendly, and inherently digital source of illumination - reinventing light itself as a highly controllable medium. Color Kinetics also enables widespread adoption of LED lighting through OEM and licensing partnerships in diverse markets. The company is headquartered in Boston, MA with offices in the UK, China, and Japan. More information is available at www.colorkinetics.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Color Kinetics Incorporated's business that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that these statements involve risks and uncertainties, are only predictions and may differ materially from actual future events and results. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Annual Report on Form 10-K for the Twelve Months Ended December 31, 2005, File Number 000-50798, and most recent 10-Q, each as filed with the Securities and Exchange Commission.
Contact Info
|
