COLOR KINETICS AND TOUCHTUNES MAKE COLORFUL MUSIC TOGETHER
Pioneers of Digital Lighting and Digital Downloading Jukebox Partner
to Enhance Music Tracks with Dynamic Color-Changing Light Shows
BOSTON - November 26, 2001- Color Kinetics Incorporated, the pioneer of intelligent, LED-based illumination technologies, today announces that it has licensed a form of its patented Chromacore® technology for use in TouchTunes digital music-on-demand jukeboxes, coupling the vibrant color-changing lighting effects made possible by Chromacore with digital music tracks from the TouchTunes library. This technology combination enables the creation of dynamic colored lighting shows that automatically reflect the mood of any jukebox track. Under the terms of the agreement, Color Kinetics technology will be integrated into the TouchTunes Maestro line of digital jukeboxes in two ways: through custom built-in jukebox lighting, and by connecting Color Kinetics' own lighting fixtures to the system via an external port, creating a fully immersive multimedia entertainment experience in spaces of any size.
How does it work? Rest assured that this is not your father's old-fashioned "color organ." Through Chromacore's intelligent signal interpretation, colored lighting effects automatically coordinate with the style and tempo of whatever song is selected by the TouchTunes user, enhancing any style of music with the fresh elements of light and color. Chromacore generates millions of colors and a variety of colored lighting effects using microprocessor-controlled, multi-colored LEDs (light emitting diodes). Through its use of LEDs as an illumination source, Chromacore offers several inherent benefits that make it ideally suited for entertainment applications, including: the ability to generate colored light at any intensity and to respond virtually instantaneously to any level of control data; an ultra-long source life; low power consumption; and extremely low heat output. Built-in intelligence allows Color Kinetics lighting to interact seamlessly with other digital technologies, such as the digital jukebox developed by TouchTunes.
TouchTunes is the world's leading provider of interactive, music-on-demand digital-downloading jukeboxes. TouchTunes' own patented technology allows customers to select and download music files to its coin-operated digital jukeboxes located in dining and entertainment establishments across the United States. End users view music choices and select songs using a 17-inch color touch screen that also supports on-screen animation capabilities. Each TouchTunes digital jukebox supports a playlist of up to 2,000 tracks, which operators can customize from TouchTunes' catalog of over 80,000 licensed songs hosted in a completely secure environment. Over 1.5 million songs are played each week on the digital jukebox system.
"By adding Color Kinetics® Chromacore technology to our digital jukeboxes, we can offer our operators an even more unique entertainment experience for their customers," notes TouchTunes Chairman and Chief Executive Officer, Tony Mastronardi. "What's more, we are giving operators the capability to extend the multimedia experience throughout their venue by installing additional Color Kinetics fixtures to surround their customers with a fantastic combination of interactive sound, color and light."
Color Kinetics President and COO Bill Sims agrees. "Expanding the applications for Chromacore, as well as the environments in which the technology is used, continues to be a key strategic objective for Color Kinetics," says Sims. "That is why we are so excited about partnering with an innovative company like TouchTunes. Through its high-tech jukeboxes, the one-of-a-kind capabilities of Color Kinetics technology will delight a whole new category of consumers."
Chromacore is an integral part of Color Kinetics' growing intellectual property portfolio, which includes U.S. and international filings encompassing a number of emerging digital technologies. This combination of revolutionary technology and a strong intellectual property portfolio has wide-ranging consumer, OEM and licensing opportunities. The company will continue to expand its market base through strategic OEM partnerships. In addition to TouchTunes, current OEM partnerships include Leisure Bay Industries, a leader in the pool and spa industries, and lighting manufacturer TIR Systems. Color Kinetics counts some of the world's leading companies as its customers, including Disney, Sony Loews, Circuit City, Sheraton, Royal Caribbean Cruise Lines, Limited Inc., Saks Fifth Avenue, Foxwoods Casino and Boston Symphony Hall. In addition, the company's Sauce™ line of consumer products is offered through leading retailers including Discovery Channel Stores, Toys 'R Us, Martha by Mail, REI, Sam Goody, Chiasso and KBKids.com.
About Color Kinetics
Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic® microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com.
About TouchTunes
TouchTunes is involved in the digital distribution of music content to music-on-demand applications. The first such music-on-demand application is its digital jukebox. TouchTunes Music Corp. is the leading provider of digitally downloaded music content for music-on-demand jukeboxes to the coin-operated machine industry across the U.S. TouchTunes has signed agreements with major record labels, such as Capitol, BMG, Universal and Warner, as well as all the major music publishing companies and many various independent labels, permitting the secure transmission, storing and playing of digitized copies of music masters on TouchTunes' digital jukeboxes. TouchTunes offers a wide array of music availability to listeners, triggering better returns for its customers. TouchTunes Music Corporation (TouchTunes) is traded on the NASDAQ OTC Bulletin Board under the symbol TTMC. For more information please visit www.touchtunes.com.
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