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Press Release
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THE REVOLUTION CONTINUES: INTRODUCING SMARTJUICE™ INTELLIGENT POWER TECHNOLOGY FROM COLOR KINETICS
Power and Data Multiplexing Technology Enables First-of-its-Kind Lighting Control

LDI'99, Orlando, FL — November 19, 1999 — Color Kinetics Incorporated, the pioneer of full spectrum digital lighting, today introduces Smartjuice™, the company's new intelligent power technology that multiplexes data and power, enabling control of iColor™ MR digital lights over conventional wiring. Smartjuice is a patent-pending core technology that enables the creation of beautiful colored lighting effects via standard fixtures and wiring configurations

Producing advanced dynamic lighting effects requires that data be sent to lamps to control their functions. Traditionally, sending this data to lighting fixtures necessitated installing a completely separate wire in addition to the existing power and ground wires. Color Kinetics' Smartjuice changes all of that. Its exclusive multiplexing technology brings both power and data to the lamps over existing wiring. The separate incoming lines for power and data are combined into a common outgoing line of power and data multiplexed together. Smartjuice allows a sophisticated level of lighting control, even permitting individual control of Color Kinetics iColor MR lamps in conventional low-voltage track, rail and cable systems.

The benefits of Smartjuice are a boon for lighting designers, architects, electrical contractors and end users alike. Because Smartjuice flows over existing conventional wiring, designers can have the lighting control they want without having their original project vision spoiled by clumps of additional wiring. Installers and electrical contractors will not need to spend time performing complex rewiring of existing fixtures, and end users get brilliant color and colored lighting effects with an easy retrofit, minus the time and expense that would have been incurred through rewiring what is already in place.

Color Kinetics continues to expand its research and development efforts, resulting in exclusive, patent pending core technologies like Smartjuice, which joins Chromacore™, Color Kinetics' patent-pending technology that uses LEDs and a microprocessor to generate 16.7 million colors and a variety of color-changing effects.

"As our newest core technology, Smartjuice represents a new level of innovation for Color Kinetics. Like Chromacore before it, Smartjuice is another example of how Color Kinetics continues to lead the digital revolution," said George Mueller, Color Kinetics President and CEO. "We're especially thrilled to be able to introduce this unique new technology at LDI, the show where two years ago we introduced our first product, the C-Series, and earned the Architectural Lighting Product of the Year award for our efforts."

Smartjuice makes its debut within Color Kinetics' brand new Juice Box product, also announced at LDI '99 (see 11/19/99 press release, "Break The Power/Data Control Barrier with Juice Box"). This bright young company has come a long way from its LDI origins in a small rented tent, and continues to impress and astound the lighting, design, retail and entertainment industries with its growth, its A-list customer base and, of course, its ever-expanding line of truly revolutionary products.



Contact Info
Felicia Spagnoli:
fspagnoli@colorkinetics.com
Media Relations
Color Kinetics Incorporated
781-418-9292

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