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COLOR KINETICS HONORED FOR BRINGING EXCELLENCE,
COLOR AND "SPIRIT OF FUN"
TO THE LIGHTING INDUSTRY
Chosen by Jury of Lighting Industry Professionals as Winner
of Inaugural
'Roeder Award' at Lightfair International 99
SAN
FRANCISCO — May 11, 1999 — Color Kinetics Incorporated, the
pioneer of full spectrum digital lighting, captured the first annual Roeder
Award at Lightfair International'99. The award, which recognizes a lighting
product and company that exemplifies dedication, commitment to excellence,
use of color and an overall sense of fun, honors the late, internationally
renowned lighting designer Craig A. Roeder.
The award was created in recognition of Roeder's incredible contributions
to the lighting industry through his breakthrough designs and unparalleled
use of color in lighting, as well as through his efforts to help create
and sustain the Lightfair New Product Showcase in celebration of industry
excellence. "Craig Roeder was known throughout the industry for his outrageous
sense of color, fun and overall 'love of life,'" said Rene Gable, Chairman
of the Lightfair New Product Showcase Committee and creator of the Roeder
Award. "I know Craig would have loved Color Kinetics color-changing lighting
because it personifies something that was very important to him —
the use of color in lighting design, which is prevalent in many of his
award-winning lighting design projects."
Color Kinetics founders George Mueller and Dr. Ihor Lys accepted the award
at the New Product Showcase and Awards Presentation held during Lightfair
International'99 in San Francisco. "Of all the industry recognition that
we have received in the past year and a half, this award is particularly
special and meaningful because it acknowledges the real essence of Color
Kinetics as a company," said Mueller. "Craig Roeder embodied joy, excellence
and most of all color, which are what Color Kinetics people and products
are all about. We are honored to be recognized by the industry as a company
true to Craig's spirit." The Roeder Award continues Color Kinetics' impressive
streak of success at Lightfair International, where last year the company
earned the 'Best New Product of the Year' award for its C-Series.
The
Roeder Award acknowledged Color Kinetics' new iColor™ Cove as a product
that exemplifies the spirit of Craig Roeder in its notable use of color.
Unveiled at Lightfair International'99, the iColor Cove — like Color
Kinetics' other award-winning products, the C-Series and iColor MR —
is powered by Chromacore™, the company's patent-pending technology
which generates over 16.7 million colors using a microprocessor and RGB
color mixing of LEDs (light emitting diodes). iColor Cove projects a soft-edged
strip of light at a 100° beam angle, and built-in intelligence runs
an assortment of lighting shows such as color cross fades, color washes,
random color changes or constant colors. Segments are available in six
and 12 inch lengths which can mounted end to end or staggered, allowing
easy installation in tight spaces and curved areas and enabling incredible
lighting design flexibility.
Multiple
Awards for Color Kinetics — "A Breath of Fresh Air" for the Industry
In addition to the Roeder Award, Color Kinetics received the first annual
'IMAGE Award' for the most innovative Lightfair International'99 pre-event
direct mail campaign. Built around a colorful San Francisco/Chinatown
theme, the Color Kinetics campaign colorfully inspired leading lighting
designers to visit the Color Kinetics Lightfair booth. This 'killer combination'
of an eye-catching campaign, 'how-do-they-do-that?' lighting technology,
and the most talked about headgear on the show floor led more than one
booth visitor to remark how newcomer Color Kinetics — through its
products and people — is truly a 'breath of fresh air' for the lighting
industry.
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