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Press Release
Printable Version
THE JUDGES HAVE SPOKEN: WWW.COLORKINETICS.COM IS
"WHAT'S COOL" ON THE WEB

BOSTON — September 28, 1999 — It's official: Color Kinetics, the pioneer of full spectrum digital lighting, has a Web site that is every bit as cool and colorful as its products. www.colorkinetics.com has received a Cool Sitings Award from the editors of the Netscape Netcenter portal site. The Cool Sitings Award honors "innovative, exciting, unusual and useful sites on the Web" that contain "great content, design and flawless execution." Links to winning sites are featured on the Netscape Netcenter "What's Cool" page.

Color Kinetics' Web site incorporates the company's signature graphics and witty style to bring the latest Color Kinetics news and events to the Web community. It features information on the company's award-winning line of digital color-changing lights and its patent-pending Chromacore™ technology, which uses a microprocessor and RGB color-mixing of LEDs (light emitting diodes) to generate over 16.7 million colors and a variety of color-changing effects. The customer Showcase takes visitors through some of Color Kinetics most exciting installations, including Limited Too, Brookstone, Nine West, Harrods and Boston Symphony Hall, and the fun About Us section offers an insiders introduction to the people that work to make the Color Kinetics magic happen.

"Our site is designed to bring the unique and engaging experience that is Color Kinetics to the Web," said Kathy Pattison, Vice President of Marketing for Color Kinetics. "The nature of the site reflects the nature of our products — colorful, powerful and fun. We're very pleased that our Web site has joined our lights in being recognized for innovation."

Still a relative newcomer, Color Kinetics and its full line of digital color-changing lights continue to impress those in the lighting and design worlds. With a host of new projects and new products taking shape, the company's Web site will continue to add more demos and interactive elements to even better convey the dynamic nature of Color Kinetics products. Stay tuned for an even more bright and vibrant online experience!


Note: Photography available upon request.



Contact Info
Felicia Spagnoli:
fspagnoli@colorkinetics.com
Media Relations
Color Kinetics Incorporated
781-418-9292

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