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THE JUDGES HAVE SPOKEN: WWW.COLORKINETICS.COM IS
"WHAT'S COOL"
ON THE WEB
BOSTON — September 28, 1999 — It's official: Color Kinetics,
the pioneer of full spectrum digital lighting, has a Web site that
is every bit as cool and colorful as its products. www.colorkinetics.com
has received a Cool Sitings Award from the editors of the Netscape
Netcenter portal site. The Cool Sitings Award honors "innovative,
exciting, unusual and useful sites on the Web" that contain "great
content, design and flawless execution." Links to winning sites
are featured on the Netscape
Netcenter "What's Cool" page.
Color Kinetics' Web site incorporates the company's signature graphics
and witty style to bring the latest Color Kinetics news and events
to the Web community. It features information on the company's award-winning
line of digital color-changing lights and its patent-pending Chromacore™
technology, which uses a microprocessor and RGB color-mixing of
LEDs (light emitting diodes) to generate over 16.7 million colors
and a variety of color-changing effects. The customer Showcase
takes visitors through some of Color Kinetics most exciting installations,
including Limited Too, Brookstone,
Nine West, Harrods
and Boston Symphony Hall, and
the fun About Us section offers an insiders
introduction to the people that work to make the Color Kinetics
magic happen.
"Our site is designed to bring the unique and engaging experience
that is Color Kinetics to the Web," said Kathy Pattison, Vice President
of Marketing for Color Kinetics. "The nature of the site reflects
the nature of our products — colorful, powerful and fun. We're
very pleased that our Web site has joined our lights in being recognized
for innovation."
Still a relative newcomer, Color Kinetics and its full line of digital
color-changing lights continue to impress those in the lighting
and design worlds. With a host of new projects and new products
taking shape, the company's Web site will continue to add more demos
and interactive elements to even better convey the dynamic nature
of Color Kinetics products. Stay tuned for an even more bright and
vibrant online experience!
Note: Photography available upon request.
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