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COLOR KINETICS INTRODUCES THE WORLD'S FIRST
DIGITAL COLOR-CHANGING LAMP
The iColor MR gives new meaning to the term magic lamp
March 27, 1999 — Chicago, IL — Color Kinetics Incorporated,
the pioneer of full spectrum digital lighting, announces today the introduction
of the iColor™ MR, the world's first digital color-changing lamp
designed to fit in standard MR16 fixtures. This tiny marvel packs a powerful
one-two punch: the convenience of using standard fixtures and the ability
to produce a broad range of beautiful colored lighting effects. Along
with its many practical capabilities, the iColor MR truly is a "magic
lamp."
One breakthrough feature is the iColor MR's design: it is the same size
as a standard MR16 lamp, so it will fit into most low voltage fixtures
made for those lamps. Just choose the desired effect, plug it in, and
it runs beautiful colored lighting effects.
The form of the iColor MR, however, is where the similarities to conventional
MR16 lamps end. The iColor MR uses Color Kinetics' patent-pending technology,
Chromacore™, to generate over 16.7 million colors using a microprocessor
and RGB color mixing of LEDs (light emitting diodes). The iColor MR's
built-in intelligence runs an assortment of lighting shows such as color
cross fades, color washes, random color changes or constant colors. This
digital light generation differs from ordinary lighting techniques which
require motors and filters over white light sources to produce colors
and color effects.
In addition to magnificent colors, one of the many advantages is its ultra
long source life. The iColor MR incorporates LEDs whose predicted source
life is rated at 100,000 hours, up to 20 times the life of conventional
MR16 lamps. The iColor MR uses little power, produces virtually no heat
or UV emissions, and produces dynamic color without moving parts.
While it is quite remarkable that the iColor MR's built in microprocessor
means that no external controller is required, it is even more remarkable
that it can be externally controlled via a new data multiplexing technology
which will be released by Color Kinetics in mid 1999. This technology
sends power and data to the iColor MR over conventional two-wire conduits,
such as ordinary low voltage track. This means the iColor MR can take
data from industry standard DMX512 controllers, PCs, or a range of easy
to use controllers soon to be released from Color Kinetics.
"The introduction of the iColor MR makes color effects possible in virtually
any application," commented George Mueller, Color Kinetics President and
CEO. "Color Kinetics continues to innovate, bringing dynamic color change
and discrete color control to most MR16-based fixtures." Mueller, speaking
in his signature animated style, continues "this product is one more example
of how Color Kinetics is leading the digital lighting revolution. We think
this digital future is looking very bright and colorful."
MR16 lamps, very commonly used in track lighting, are widely employed
in retail merchandising, display, and architectural applications. Now
it is easy to colorize to these environments without additional fixturing
or installation. Just plug the iColor MR in and design away — Color
Kinetics brings design dreams to life by advancing the art of lighting
into the digital age.
Availability: Available immediately through Color Kinetics Authorized
Distributors.
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