|
SAUCE™ LIGHTWAND IS A COOL, COLOR CHANGING SUCCESS FOR DISCOVERY CHANNEL STORES
Innovative New Product is Top Seller in its Category; Sales Jump 50%
for Final Week of August
BOSTON - September 28, 2001 - The newly introduced Sauce™ LightWand was the top selling product in its category for Discovery Channel Stores during the final two weeks of August, reports the specialty retailer.
Sauce™ is a new product line that catches the eye and sparks the imagination by creating a rainbow of brilliant colors and very cool lighting effects. LightWand is the dynamic new illuminating wand that lets you make a colorful splash at concerts, parties, sporting events and clubs. You can wear it around your neck, or clip it to a backpack, bike or briefcase to make a colorful statement wherever you go.
Since it began offering the product, Discovery Channel Stores have seen a steady increase in LightWand sales week over week; most impressively, a 50% increase for the last week of the month as compared to the week prior. What's more, the demand shows no signs of slowing down. "The response we've had to the LightWand has been phenomenal," says Deidre Mac Vicar, buyer for Discovery Channel Stores. "It's a uniquely interactive toy; the myriad of color and effect options you can create with a LightWand encourage everyone to explore different ways to use it," Mac Vicar notes. "LightWand is that rare product that appeals to every age group we target."
There are 170 Discovery Channel Stores across the United States that bring the Discovery experience into consumers' homes through an exciting array of products that enlighten, entertain and enrich their lives. The Sauce™ LightWand, with its magical blend of technology and art, is an ideal product for Discovery Channel Stores and kids of all ages.
Sauce™ products are fun, high-tech items that are surprisingly easy to use. A built-in microprocessor mixes red, green, and blue LEDs (light emitting diodes) to produce impressive, vast color ranges through a variety of cool color changing modes that you can control. Select color washes, random color changes, fixed colors, and other effects with a simple push of a button or twist of a dial. The bright LEDs have an ultra-long life, so Sauce™ products can shine for years.
The Sauce™ LightWand is available at Discovery Channel Stores across the United States. For more information on availability of the entire line of Sauce products, go to www.ckSauce.com.
Sauce™ is brought to you by Color Kinetics, the pioneer of the patented technology behind Sauce™ products as well as many professional lighting products used worldwide. The digital technology and visual effects inherent in Sauce™ have a broad appeal across age groups, with applications for toys and other cool consumer products beyond even what the Sauce™ line offers today.
About Sauce
Born from the idea that color and light can be extremely fun, Sauce™ is a new product line of the coolest color changing stuff that uses intelligent digital technology to create a rainbow of colors and very cool lighting effects. A built-in microprocessor mixes red, green, and blue LEDs (light emitting diodes) to produce impressive, vast color ranges through a variety of cool color changing modes that you can control. Sauce™ is brought to you by Color Kinetics, the pioneer of the patented technology behind Sauce™ consumer products, as well as many professional lighting products used worldwide. For more information, go to ckSauce. It's cool, it's creative, it's playful - it's Sauce™! Wow!
Contact Info
| 
