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Press Release
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COLORS, COLORS EVERYWHERE ... EVEN IN POOLS AND SPAS!

Color Kinetics Introduces ColorScape, the World's First Line of Digital Color Changing Lighting Especially for Pools and Spas

ATLANTIC CITY, NJ - Atlantic City Pool & Spa Show - January 23, 2001 - Color is everywhere. From the azure blue of the midday sky, and the golden hues of the sunset, to vibrantly colored cell phones and computers, colors abound in everyday life. So why can't those hues be recreated in pools and spas? Well, now they can! Color Kinetics, the pioneer of full spectrum digital lighting, today introduces ColorScape..., the world's first line of digital color changing lighting especially for pools and spas. Color Kinetics™ ColorScape products are easy to install in virtually any standard pool or spa, and may be controlled to provide gorgeous colored light and dynamic color changing lighting effects via the company's patented Chromacore® digital lighting technology, which utilizes microprocessor-controlled, multi-colored LEDs (light emitting diodes) to generate colored light and lighting effects.

ColorScape products offer pool and spa owners a wealth of possibilities in differentiating and customizing their own pools and spas, and creating new environments to suit their fancy. The first products in the ColorScape Series are ColorScape 7 and ColorScape 22, both digital color changing retrofit lamps for spas and above ground pools. Both ColorScape products provide fully saturated colored light and a variety of fun color-changing effects, and come with a pre-programmed assortment of unique light shows, including Color Wash, Random Color, Cross Fade, Strobe, and a number of Fixed Colors. ColorScape 7 and ColorScape 22 easily replace standard 12 volt wedge-based bulbs, and are controlled using the pool or spa's existing lighting control button. Color Kinetics ColorScape products will be available through national pool and spa retailers.

With Color Kinetics' intelligent digitally-controlled lighting products, it's never been easier to add light and color to a pool or spa. Traditional methods of creating colored light, such as fiber optic or the SAm light, have a number of drawbacks associated with them, including high heat production, low light intensity, complex installation, and frequent maintenance. However, ColorScape products are powered by Color Kinetics' patented Chromacore technology, which overcomes those drawbacks through the use of solid-state, digital LED technology. Chromacore is an innovative technology that generates rich, saturated colors and color-changing effects through the use of microprocessor-controlled, multi-colored LEDs - eliminating the need for color wheels or filters. The numerous advantages offered by Chromacore-powered products include: totally silent operation; compact, self-contained housing; low power consumption; ultra-long source life (100,000 hours, which translates into over 11.4 years of continuous usage); little heat production; and no UV emission. All these benefits make Chromacore-powered products, including ColorScape, ideal for use in the pool and spa market.

"Our new pool and spa line of products takes our digital lighting technology in an exciting new direction," says Color Kinetics' President and CEO George Mueller. "Pool and spa experiences can be so many things - fun, relaxing, invigorating -- and it makes sense to enhance those experiences with color and light. Now pool and spa owners can do that by simply plugging in a Color Kinetics ColorScape lamp ... it's that easy!" he continues.

The introduction of ColorScape at the Atlantic Pool and Spa Show further immerses Color Kinetics in the pool and spa market with the first line of full spectrum digital lighting products targeted to pool and spa consumers. In addition to its own line of aftermarket pool and spa lighting products, Color Kinetics is working in partnership with Leisure Bay Industries, a leading manufacturer and retailer of high quality spas, above-ground pools and additional recreational products, to incorporate Chromacore technology into its high-end portable spas and above-ground pools. (See press release dated 11/9/00, "Pools and Spas of Many Colors.") Color Kinetics will continue to bring its ground-breaking lighting technology to pool and spa owners through the expansion of ColorScape to include color changing lamps and lighting systems for inground pools, as well as additional OEM partnerships with industry leading companies ... meaning you'll be seeing even more colors in places you never dreamed possible!

Product Information:
Availability: ColorScape products will be available in the first half of 2001 through pool and spa retailers.

About Color Kinetics
Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic® microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com.


Contact Info
Felicia Spagnoli:
fspagnoli@colorkinetics.com
Media Relations
Color Kinetics Incorporated
781-418-9292

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