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BOSTONIAN ADOPTS COLOR KINETICS INTELLIWHITE
FOR MULTIPLE STORE ROLL OUT
iW Profile replaces conventional lighting system to minimize operational expenses for footwear retailer
 | Boston, MA - June 14, 2005 - Color Kinetics Incorporated (NASDAQ: CLRK), a pioneer of intelligent solid-state lighting systems and technologies, today announced the broad installation of its IntelliWhite™ technology in a multiple store roll-out for Bostonian, the specialty men's footwear brand owned by Clarks Companies, N.A.
Bostonian and its sister brand Clarks operate a network of retail stores nationwide, at least 15 of which will apply iW Profile to light their display shelving. iW Profile was chosen as a low-maintenance and long-lasting alternative to Bostonian's existing fluorescent display lights, which required costly and frequent replacement. The retailer will design custom display fixtures that incorporate iW Profile to downlight each shelf. iW Profile also allows for different Kelvin temperatures to be set according to display location, for example, cooler shades of white for displays near store windows, and warmer shades towards the store's interior.
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According to the U.S. Department of Energy, lighting accounts for 59% of total electricity use in retail and service buildings, followed by cooling at 14%*. Intelligent solid-state lighting mitigates electrical costs by consuming less power and radiating very little heat, which in turn lowers cooling expenses. As LED technology continues to advance and intersect the performance levels of conventional sources, the case for intelligent solid-state lighting as an energy-efficient alternative becomes even greater.
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"This deal is an exciting indication of the fast-growing market opportunities and applications that exist for Color
Kinetics' IntelliWhite series, as intelligent solid-state lighting is now a proven and cost-effective alternative to
conventional sources," said Bill Sims, President and COO, Color Kinetics. "Retailers continually seek efficient ways to
light their products and spaces while managing operational and maintenance costs. iW Profile delivers on both
fronts while adding the advanced capability of color temperature control. We're very pleased to name
Bostonian the first retailer to implement this versatile lighting solution across multiple locations."
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Color Kinetics' IntelliWhite series combines advanced high-brightness white LEDs with patented digital control technology to enable both traditional and completely new uses of high-quality white light. iW Profile is a low-voltage linear unit designed for interior display, exhibit, under-cabinet, task and alcove lighting. It uniquely features variable color temperature, and can produce cool to warm gradients of white light from a single fixture. It also extends the inherent benefits of LEDs, including efficiency, long life, durability, and lack of radiated heat and UV emission, to white light applications.
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About Color Kinetics (www.colorkinetics.com)
Color Kinetics Incorporated (NASDAQ: CLRK) is a pioneer in the design, marketing and licensing of intelligent solid-state lighting systems and technologies. The company's award-winning product lines apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in high-performance lighting and OEM and licensing applications. Its products and technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics holds 41 patents and has over 130 patent applications pending that apply to many aspects of solid-state lighting technology. Founded in 1997, the company is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Color Kinetics Incorporated's business that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that these statements involve risks and uncertainties, are only predictions and may differ materially from actual future events and results. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Annual Report on Form 10-K for the Twelve Months Ended December 31, 2004, File Number 000-50798, and most recent 10-Q, each as filed with the Securities and Exchange Commission.
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