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COLOR KINETICS GAINS FURTHER MOMENTUM
IN SIGNAGE MARKET
Color Kinetics' intelligent solid-state lighting systems surpass
the limitations of
conventionally illuminated signage
Las Vegas, NV - International Sign Expo - March 31, 2005 - Color Kinetics Incorporated (NASDAQ: CLRK), a pioneer in the design, marketing and licensing of intelligent solid-state lighting systems and technologies, today at the International Sign Expo in Las Vegas, Nevada demonstrated the diverse and growing uses of its technology in signage applications.
Among the recent signage installations to leverage Color Kinetics' technology are Sunset + Vine in Hollywood, California, Eaton Centre in Toronto, Canada, Capitol Mall in Istanbul, Turkey, Grandview Hotel in Macau, China, Sony Style in Taipei, Taiwan, and Lacoste boutiques in the US.
Advertisers, sign builders, and designers are increasingly choosing intelligent solid-state lighting as a highly
controllable, durable and low-maintenance alternative to conventional light sources, which are more costly over the
lifetime of the system, and lack the creative freedom of digital control. According to a lighting survey published this
month by Signs of the Times magazine, the gap between neon and LEDs in custom signage is narrowing, with use of
LEDs doubling from 2002 to 2004. The survey also cites a new preference for red LEDs over red neon.
"After considering multiple solutions, including neon, we determined that LEDs were the most reliable light source for
this large-scale application," said Charlie Stroud of Arrow Sign Company, which illuminated the landmark sign at
Hollywood's Sunset + Vine with more than 450 feet of iColor® Accent. "Color Kinetics' iColor Accent units and
flexible control options proved to be an elegant solution for generating the desired effects without the limitations of
conventional lighting methods, such has high operating costs and frequent servicing."
 
Color Kinetics' intelligent solid-state lighting technology is widely used to enhance and distinguish signage,
storefronts, and facades of some of today's most highly recognizable retailers, hotel chains, corporations and
entertainment venues, among others. As demonstrated at the International Sign Expo, these systems support
applications that range from back- or front-lighting signs, illuminating channel and reverse channel letters, casting wall
washing effects, and enabling large-scale digital facades that display scrolling text, images and video.
Unlike conventional light sources, Color Kinetics' systems require no gels or filters to produce color, and their compact
size allows for discrete installation. Mitigating safety and installation concerns, the solid-state systems provide a low
voltage alternative and don't use fragile glass like neon lights - two key considerations for sign builders.
Digital images available upon request.
About Color Kinetics (www.colorkinetics.com)
Color Kinetics Incorporated (NASDAQ: CLRK) is a pioneer in the design, marketing and licensing of intelligent solid-state lighting systems and technologies. The company's award-winning product lines apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in high-performance lighting and OEM and licensing applications. Its products and technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics holds 38 patents and has over 130 patent applications pending that apply to many aspects of solid-state lighting technology. Founded in 1997, the company is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this Annual Report regarding Color Kinetics Incorporated’s business that are not historical facts are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that these statements involve risks and uncertainties, are only predictions and may differ materially from actual future events and results. For a discussion of such risks and uncertainties, see “Risk Factors” in the Company’s Registration Statement on Form S-1, File Number 333-114386, and in its Annual Report on Form 10-K for the Twelve Months Ended December 31, 2004, each as filed with the Securities and Exchange Commission.
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