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Press Release
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COLOR KINETICS CONTINUES TO DELIVER ON PROMISE OF INTELLIGENT LED ILLUMINATION
Lightfair provides the stage for new Color Kinetics tools and technologies that deliver on the creative and practical promise of LED-based lighting systems

Las Vegas, NV - Lightfair International - March 30, 2004 - Color Kinetics Incorporated today leveraged its compelling presence at Lightfair International 2004 to showcase a broad range of technologies and systems that enable vast creativity in the ever growing use of intelligent LED illumination. From its intricately programmed and illuminated booth, Color Kinetics demonstrated new systems with advanced control and power/data technologies, diverse products developed by its OEM and licensing partners, and a wide range of noteworthy installations from around the globe - including the newly unveiled exterior façade of the Hard Rock Hotel & Casino in Las Vegas.

DELIVERING VERSATILE SYSTEMS AND TECHNOLOGY

ColorCast™ 14 is a high-performance union of linear, low-profile fixture design and maximized light intensity for uniform casts of saturated color in wall washing and large alcove applications. ColorCast 14 is the first Color Kinetics product to feature the company's new, patent-pending method of digital power processing, which increases efficiency and lowers the total cost of the system by optimizing power and data management. More than just a means of integrating power onboard the fixture, this technology represents a completely new approach to power control and conversion. Because it accepts universal power input, it facilitates the installation of many ColorCast 14 units in a continuous run without the need for external power/data supplies. ColorCast 14 is 13.5" (34.3 cm) in length and IP66-rated for use in dry, wet and damp environments.

iColor® Tile FX is a canvas for unlimited creative expression in the form of a 2' by 2' (60 by 60 cm) tile that distinguishes virtually any surface with previously unattainable color and effects. iColor Tile FX incorporates144 individually addressable, tri-color LED nodes to enable intricate designs for wide-ranging applications in dry, wet and damp environments - from one decorative wall accent to an integrated, multi-tile installation. The fine-grained control translates to whole new possibilities for creating unique designs with light.

iColor Flex SL is a multi-purpose, LED-based strand that takes LED illumination to completely new spaces, accommodating expansive installations without the constraints of fixture size or shape. Each strand is comprised of 50 individually addressable, tri-color LED nodes that collectively produce remarkable sequences and patterns in versatile applications -- from the lighting of three-dimensional shapes, channel letters, logos and images, to landscape and accent lighting, or large-scale exterior façade lighting. The strands are easily strung together to form grids of light, enabling uniquely shaped designs, patterns and complex light shows. iColor Flex SL is IP66-rated for use in dry, wet and damp environments.

iColor Cove® EC represents a milestone in the affordability of intelligent LED-based illumination for under cabinet, edge, and alcove lighting. iColor Cove EC applies Chromasic™ technology to lower the cost of digital LED control, thereby significantly lowering the cost of the total system. The sleek, low-profile unit is ideally suited for low ambient exhibit, hospitality, commercial, and residential applications in dry environments.

DELIVERING NEXT-GENERATION CONTROL

Light System Manager is an integrated software/hardware solution engineered to cost effectively enable large-scale and intricately designed installations, exceeding the limitations of today's lighting programming and network protocols. From stage, to themed environments, to architectural applications, Light System Manager facilitates the management, authoring, and control of show effects that span multiple DMX universes and scale to tens of thousands of individually controlled LED-based nodes, as demonstrated in Color Kinetics' own booth. This level of intricacy would have been cost- and time-prohibitive with existing authoring and control systems.

DELIVERING VALUE FOR OEM AND LICENSING PARTNERS

Color Kinetics counts many manufacturers within and beyond the lighting industry among its OEM and licensing partners. Recognizing the value and increasingly pervasive role of LED illumination, these manufacturers align with Color Kinetics for the benefits of technology know-how and intellectual property, expertise, faster time to market, and comprehensive technical and sales support. To facilitate the process Color Kinetics offers newly launched Digital Light Engines (DLEs) -- integrated OEM assemblies based on Color Kinetics' proven Chromacore® technology. The DLE offering includes LED-based lighting modules in various shapes and sizes, supported by comprehensive training, reference materials, and services to ensure the successful integration of Color Kinetics' technology into existing fixtures or completely new fixture designs.

Color Kinetics exhibited many third-party products that underscore the far-reaching advantages of intelligent LED illumination - from pool and spa lighting, to theatrical lighting, to automotive aftermarket lighting. Products were displayed from Altman Lighting, Balboa Instruments, B/E Aerospace, Hayward Pool Products, The Holmes Group, Intermatic, Tireflys, TouchTunes and Zumtobel Staff Lighting.

DELIVERING HIGH IMPACT WITH HIGH EFFICIENCY

Las Vegas's own Hard Rock Hotel & Casino just unveiled a captivating exterior that's lit with Color Kinetics' intelligent LED technology. According to a cost analysis, the new, high-tech lighting scheme is expected to net approximately $41,000 per year in operational savings.

Hard Rock lighting designer Warwick Stone and 4Wall Entertainment, a full-service entertainment lighting company, collaborated to design grand-scale, color-changing effects that wash up the 120-foot façade with high output and color saturation. A total of 300 ColorBlast® 12 units were installed to generate a host of multi-color chases within columns of light.

On top of the aesthetic enhancement, ease of maintenance and energy conservation were key considerations for the project team. Color Kinetics delivered on both fronts. The LED-based units are projected to draw approximately $1,900 in electricity within one year, while the previous metal halide-based fixtures drew approximately $18,000 annually. The estimated yearly maintenance expense for the LED-based units is $600, while the yearly maintenance expense for the previous fixtures was roughly $25,000 - and that doesn't include the additional costs of replacing the dichroic filters and ballasts on a periodic basis.

Digital images available upon request.


About Color Kinetics
Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic® microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com.


Contact Info
Felicia Spagnoli:
fspagnoli@colorkinetics.com
Media Relations
Color Kinetics Incorporated
781-418-9292

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