COLOR KINETICS DELIVERS FINAL LIGHTING ANSWER FOR SET OF SUPER MILLIONAIRE
New York City Lites' dynamic lighting design features cutting-edge effects enabled by
Color Kinetics' intelligent LED illumination
Boston, MA - February 25, 2004 - Color Kinetics Incorporated today announced the primetime role of its intelligent LED illumination technology in New York City Lites' dynamic design for the set of Super Millionaire. The program debuted to television audiences on February 22 on ABC and airs through February 27.
"The Super Millionaire set was designed to reflect the show's bigger, bolder premise while staying true to the familiar look and feel of the the original show, Who Wants to Be a Millionaire," said Deke Hazirjian, owner and president of New York City Lites, which managed the entire project from lighting design, to installation, to control during taping. According to lighting designer Chuck Noble, "With just days to conceptualize, design, and bring the set to life, Color Kinetics' LED-based systems enabled our vision through sophisticated control and tremendous creative flexibility - allowing us to add an element of movement that translates well on camera and matches the higher intensity of the game."
The vibrant set features several applications of Color Kinetics' LED-based illumination, including set-framing columns that are illuminated by iColor® Cove systems, and a color-changing staircase that's lit from within by ColorBlast® systems. The audience seating area is bordered by a run of iColor Flex SL, which produces color-chasing effects via individually addressable tri-color LED nodes. Collectively, the compact, low-heat systems produce uniquely designed, color-changing effects that unify the distinctive set elements and synch with the contestants' choices and results. The entire lighting scheme is controlled by a centralized DMX lighting console.
Color Kinetics' LED-based lighting systems are increasingly used for television applications that call for highly
efficient, low-heat, noise-free systems that can generate saturated color on camera and allow for customizable effects
in set design. Unlike conventional light sources, Color Kinetics' systems require no gels or filters to add colored
accents to background and fill lighting for added dimension. On top of these practical benefits, LED-based systems
enable a new realm of creative possibilities for set and lighting designers by marrying the inherently digital nature of
LEDs with the intelligence of a microprocessor, generating high, colored output with sophisticated control.
About Color Kinetics
Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic® microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com.
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