COLOR KINETICS SOLVES LIGHTING PUZZLE FOR WHEEL OF FORTUNE
World's #1 syndicated game show unveils new set
with cutting-edge effects enabled by
Color Kinetics' intelligent LED illumination
Boston, MA - September 15, 2003 - Color Kinetics Incorporated today announced the primetime role of its intelligent LED illumination technology in an inspired new look for the set of Wheel of Fortune. The artfully illuminated set debuted to television audiences on September 8 as part of "Big Money Week."
"We're thrilled with the impact of Color Kinetics' systems and the creative liberties they allow for future lighting designs and effects," said Renee Hoss-Johnson, Art Director, Sony Pictures Television. "From show authoring, to installation, to control, we couldn't have achieved this level of sophistication and intensity with another lighting solution -- all while reducing maintenance concerns for the set."
The popular set features several applications of Color Kinetics' LED-based illumination, including the famed wheel itself. The 1-inch thick plexi decks that surround the wheel are illuminated by concealed ColorBlast® units and edge-lit by iColor® Cove. ColorBlast also lights the wheel's spokes and pointers. The state-of-the-art, electronic puzzleboard and two large TV monitors are framed by plexi panels that are edge-lit and back-lit by iColor Cove. The compact, low-heat, low-maintenance nature of Color Kinetics' systems allows their installation in concealed or hard-to-access spaces - a key consideration for the project's design team.
Each ColorBlast and iColor Cove unit is individually controllable to allow for intricate, uniquely designed effects, including color-chasing patterns that sync with the spinning wheel, or gradual single-color changes that unify the distinctive set elements. All of the effects are programmed and controlled with a combination of Color Kinetics' ColorPlay® authoring software, iPlayer® 2, and a third-party control system that easily integrates with Color Kinetics' products for an end-to-end solution.
Color Kinetics' LED-based lighting systems are increasingly used for television applications that call for highly
efficient, low-heat, noise-free systems that can generate saturated color on camera and allow for customizable effects
in set design. Unlike conventional light sources, Color Kinetics' systems require no gels or filters to add colored
accents to background and fill lighting for added dimension. On top of these practical benefits, LED-based systems
enable a new realm of creative possibilities for set and lighting designers by marrying the inherently digital nature of
LEDs with the intelligence of a microprocessor, generating high, colored output with sophisticated control.
A virtual tour of the set is accessible on Wheel of Fortune's website at:
http://www.wheeloffortune.com/current.pjw?cat=events.
Digital images are available upon request.
About Wheel of Fortune
Wheel of Fortune was created by Merv Griffin. The show is produced by Sony Pictures Television, a Sony Pictures Entertainment Company, and is distributed domestically by King World Productions, Inc., a unit of CBS Enterprises. It is distributed globally by CBS Broadcast International.
About Color Kinetics
Color Kinetics Incorporated is the pioneer of intelligent solid-state illumination technologies. The company designs, manufactures and markets an award-winning line of products that apply the practical and aesthetic benefits of LEDs to transcend the limits of traditional light sources for use in professional, consumer, and OEM and licensing applications. Its flagship line of technologies leverage a patented layer of digital intelligence, called Chromacore®, to generate and control millions of colors and dynamic lighting effects. Color Kinetics leads the industry in solid-state lighting innovation, including the custom engineered Chromasic® microchip, and holds a growing patent portfolio encompassing a number of emerging digital technologies. Founded in 1997, the company is privately held and is headquartered in Boston, MA with offices in the UK, China, and a joint venture in Japan. More information can be found at http://www.colorkinetics.com.
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